Rev Your Bev

Rev Your Bev is a statewide campaign in Virginia to raise awareness about the health effects of soda and other sugary drinks.

Why sugary drinks?

There is A LOT of sugar hiding in popular drinks. And the way they are being consumed right now is hurting our health. And it’s not just soda — sugary drinks include sports drinks, fruit drinks, energy drinks, and sweet tea.

Over time, too much liquid sugar can lead to serious health problems, like heart disease, tooth decay, liver disease, and diabetes. Head over to The Issues to see if the beverages you drink may add up to harmful health consequences for you or your loved ones.

What We’ve Done

Across the state, Virginians have been helping one another understand how much sugar is in certain drinks, what that sugar can do to your body, and how to make healthier drink choices. In the last three years, local schools and community organizations — such as the YMCA, community centers, and healthcare providers — have organized more than 800 Rev Your Bev Day events with more than 100,000 people taking part in this statewide day of action.

Currently hundreds of youth advocates — members of Virginia's largest youth-led movement called Y Street — are working in their communities to give parents and youth the information and resources they need to rev their bevs.

Some of the things we’ve learned are:

  • 39% of youth consumed at least one sugary drink a day during the past week.
  • 36% of all respondents consumed at least one sugary drink a day during the past week.
  • 71% of respondents said they will drink less sugary drinks because of what they learned from Rev Your Bev.